2024 Trends in Promotional Products and Apparel
The Importance of Prioritizing Employee Well-Being
November 16, 2023
Sustainability Trends in Promo Products and Apparel
January 3, 2024
Trending Promotional Products and Apparel for 2024
Can you believe 2024 is almost here? 2023 may be winding down, but trend forecasts for next year are already in full swing. Stay ahead of the curve by incorporating and highlighting top trends and promotional products into your marketing and promotional strategy in the coming year.
Why should you care about promotional products? High-quality promo products are an easy and inexpensive marketing tool that packs a punch in many ways, including:
- Increasing brand visibility
- Strengthening brand recognition
- Showing you take pride in your brand
In short, high-quality promotional products and apparel are an excellent way to maximize getting your brand in front of people and ensuring it stands out. And Guernsey has the products to help you do that.
So, what should you focus on in 2024?
Eco Is Where It’s At
At this point, if you haven’t been thinking about environmental sustainability, you should be. There are plenty of eco-friendly promotional products and apparel available. Offering items made with recycled materials and reusable items show you are forward-thinking and care about the future of the planet and everything on it.
- Water Bottles
- Travel Mugs and Tumblers
- Canvas Bags and Totes
- Biodegradable Jute Totes and Bags
- Bamboo socks
- Clothing
- Cooler Bags
Tech Essentials Perfect for Hybrid Work
With so many people working from home, on the go, or in a hybrid environment, tech-related products have become that much more indispensable. This means opportunities for innovative promotional items like smart gadgets, wireless charging pads, and high-quality tech and computer accessories are at an all-time high.
Low-Tech Essentials
High-tech might be a main focus these days, but don’t forget about some of the low-tech, underappreciated by hugely helpful items. For example, nothing beats a pen for an easy, inexpensive promotional item that will get PLENTY of use and is an excellent reminder of your brand.
Notebooks are also handy to have around, especially when you happen to be using your phone while you need to be writing something down. Same goes for the tried-and-true sticky note. And for a little levity, maybe consider a promotional stress ball. After all, taking care of our mental health is more important than ever.
Clothing For Casual Work Settings
It’s clear hybrid working situations (and even WFH) is not going away. And to that end, many of us have to spend a lot of time on video calls as well as traveling and juggling time between home and the office. Comfort is king, so finding clothing that strikes a balance between comfort and professionalism is key.
Travel-Related Products
Whether for work or for pleasure, people are back to traveling these days. And that means they need travel gear. What better way to show off your brand to a larger audience than through products and apparel made for life on the move?
